Tre Generazioni
The bottle that never goes quiet.
Wine & spirits
The approach
Tre Generazioni tells three generations through three wines: Il Capo, Il Figlio, Il Nipote. Each character comes alive on the label and tells its part of the family story. Every bottle can also deliver a personal AR message.
The result
The bottle becomes a conversation starter; customers film the AR moment and share it. Rated 4.82 out of 5 stars.
At a glance
- 4.82stars
- 3generations
- Winecategory
With MagiqAR packaging comes alive: AR on the product, optionally combined with personalisation at scale. No separate markers needed: the artwork is the target. Ideal for brands that want to tell their story or give recipients a unique experience.